Effect of Usefulness Dimensions on Agricultural Markets

With the largest population in Indonesia, Bogor Regency West Java Province has agricultural potential. One of prospective regions Region V with populations that grow both fresh and processed products, from rural to urban. Problems promotion products were discovered by Government through Agricultural Extension Center V. To solve these issues, a platform called Kiosagri.com form marketplace been introduced. It is required quantify usability, which influenced usability dimension, for this market be useful. As result, purpose study examine factors influence farmers utilize marketplace. This reserach employs cross-sectional survey design quantitative methodology. Farmers who have introduced only respondents census. 32 respondents' data analyzed using multiple linear regression tests descriptive statistics. The findings demonstrated substantial relationship between learnability, efficiency, memorability, error, satisfaction. Only impact on dimension dominates relationship.